Case study
 
Organisation and Processes, Digital Transformation
Digitization and business area development

International energy provider
Digitization , Support: 3 months


Project scope
  • Establishing an online sales channel for a new B2B customer segment
  • Implementing IT platform and integrating it into existing system environment
  • Planning necessary HR capacities and marketing activities
Project success
  • Comprehensive analysis of target market as basis for product design
  • Detailed planning of customer service
  • Defined all requirements for an agile implementation of the IT solution

Picture source cover photo: FeelPic - istockphoto.com

 
Developing concept
  • Market segmentation and assessing market potential and customer structure
  • Analyzing competitive situation
  • Analyzing pricing strategies and margin potential
 
Implementing project
  • Defining relevant business tasks
  • Securing necessary pre- and aftersales processes
  • Developing concept for offline and online customer service
 
Reaching target
  • Defining requirements for agile implementation of online solution
  • Supporting implementation of the customer service
  • Coordinating development of marketing and sales tasks
 
Case study
 
Digitization and business area development

International energy provider
Digitization , Support: 3 months


Project scope
  • Establishing an online sales channel for a new B2B customer segment
  • Implementing IT platform and integrating it into existing system environment
  • Planning necessary HR capacities and marketing activities
Project success
  • Comprehensive analysis of target market as basis for product design
  • Detailed planning of customer service
  • Defined all requirements for an agile implementation of the IT solution

Picture source cover photo: FeelPic - istockphoto.com

 
Developing concept
  • Market segmentation and assessing market potential and customer structure
  • Analyzing competitive situation
  • Analyzing pricing strategies and margin potential
 
Implementing project
  • Defining relevant business tasks
  • Securing necessary pre- and aftersales processes
  • Developing concept for offline and online customer service
 
Reaching target
  • Defining requirements for agile implementation of online solution
  • Supporting implementation of the customer service
  • Coordinating development of marketing and sales tasks